While I will still be writing about the music industry, most of my long posts about the industry will go directly to Music Think Tank.

On my new blog, which I am calling Echo Louder, I will be covering everything from the music business, to building branded communities, to the new media projects I am currently working on.

Why the name change?  Unsprung was launched on a ten minute whim.  I never liked it.  Moreover, I want to put some of my earlier writings behind me...

Echo Louder sums up my thinking about the state of marketing and business in general.  It takes a community to echo louder; a single voice doesn't get the job done any more.  Communities dominate brands and over-power messages.  To echo louder, a brand not only has to engage a community, it has to be the community.  

In a few short years, we will watch the world transition from a place where brands engage communities, to a place where communities launch and control brands.  Echo Louder is where I hope to describe, and have some impact upon, this evolution.

Thanks for subscribing to Unsprung.  I hope you join me on my new blog.

Click here for my new Echo Louder RSS feed (as of today, 10/12).

Click here if you would like to subscribe to Echo Louder via email.