REASON ONE
MARKETERS SAY IT IS, SO THEREFORE IT SHOULD BE.
In our society marketers can convince us to do just about anything. Marketers drive style, attitudes, perceptions, commitments, actions and even the language we use. Anything that is marketed long enough becomes culture. From diet drinks to hybrid vehicles, we can be guided into anything.

So, the other day I was reading my own blog for inconsistencies and mistakes (I always find them), and I decided to glance at the block of text advertisements that Google had pushed onto my page. Every advertisements was pushing FREE MUSIC (circled in red).

 
Every one of these companies is pushing FREE MUSIC because they believe that's what people want. They believe they are communicating a value proposition that will resonate with a target audience.

All I can say is: smoking is healthy, guns save lives, shorts should be below the knees, breasts should be firm, erections should last for hours, margarine is better than butter. If you hear it enough, everyone believes it, and it becomes culture. Hopefully FREE MUSIC will go the way cigarettes are going now.