a Promotionless to Popular strategy
Bruce Warila The cost to create studio-quality recordings has plummeted; the cost to distribute music is negligible; music is nearly free; and now the cost of promotion (including effort) is rapidly approaching zero. Going forward, you will practice and improve; you will be paid for live performances; you will sell physical merchandise and digital stuff; the need for middlemen will continue to fall off; fans will play an integral part in your rise (more so than ever); and the rewards for reaching the apex of the industry will continue to be substantial. A Promotionless To Popular Strategy is really the only promotion strategy that any unknown artist can economically justify now.

